GHARIENI Group Welcomes a new Vice-President of Business Development in France

GHARIENI Group, the head of both Gharieni and Bentlon brands, and a pioneer in the wellness industry, is delighted to announce the appointment of Aurore Haddou as Vice President. This appointment took effect on 1 September.

Aurore HADDOU brings with her over 10 years’ experience from the medical field, as well as the dynamic sector of sports wellness. Her solid track record in the development of cutting-edge technologies and her unwavering passion for innovation and well-being are all assets that pre-destine her to take our organization to new heights. Aurore will be responsible for overseeing and developing the company’s luxury key account partnerships, strengthening the Group’s reputation by supporting our historic distributor of Gharieni brand, and exploring new opportunities in the medical sector through its Mind/Body Wellness Technologies range.

Aurore Haddou expressed her eagerness in joining the company stating, “I’ve known and admired the avant-garde vision of the Gharieni Group and its founder for over 10 years, and I’m deeply honored and delighted to be joining this exceptional company. It is a privilege to be part of such a talented team and to be able to use my experience to contribute to the company’s growth.  I look forward to the exciting challenges that lie ahead together.”

Sammy Gharieni, founder and CEO of Gharieni Group, commented on the new appointment, saying: “With the arrival of Aurore Haddou, the Gharieni group is confident of strengthening its commitment to its customers and its reputation in France. We look forward to the new ideas and expertise she will bring to our team.”